An Analysis of ‘Giorgio Armani’

FASHION RESEARCH, MARKETING AND TREND FORECASTINGAn Analysis of ‘Giorgio Armani’ Victoria Joana Scherer Due: 14. 12. 2012 Word Count: 2219 +/- Abstract, Introduction and Conclusion not included Table of Contents Abstract4 Introduction5 1. Analysis of the socio-cultural framework6 Social trends6 PETA activists6 Size Zero7 Cultural evolution7 Economical evolution8 2. Analysis of the fashion trends/fads affecting the brand9 Mood-board9 Description of major fashion trends12 Colours12 Fabrics/ Materials13 Silhouettes13 3. Brand scan14 Analysis of targets/ customers14 Positioning14 Marketing Mix16 Analysis of fashion collections16 Competitive benchmarking compared to main competitors17 SWOT Analysis17 4. Definition of a forecasting plan18 Branding (image and recognition)18 Collection architecture18 Distribution plan19 Communications19 Conclusion20 Overall recommendations20 Appendix21 1. 121 Bibliography22 Articles22 Books22 Images23 Press Release23 Websites23 Youtube24 Abstract The following fashion brand forecasting plan stories Giorgio Armani’s previous and current designs, analyzing in terms of existing strategy, and market research. In the process of researching I paged through newspapers, extensively, many magazines, viewing past catwalks, scrutinized the internet media; in order to depict a sense of chosen colour, fabrics and styles, hence propose a new complete strategy. The project analyzes the four key aspects of: 1. Analysis of the socio-cultural framework (mainstreams in terms of social trends, cultural and economical evolution) 2. Analysis of the fashion trends/fads affecting the brand 3. Brand scan (analysis of targets/customers; fashion collections, competitive benchmarking compared to 2/3 competitors) 4. Definition of a forecasting plan The reason for me to choose this brand is that I did a summer internship which I greatly enjoyed and therefore had previous knowledge on the brand which I could integrate in my research. Further, did I use the same brand for my midterm assignment, having now the opportunity to make an even greater in-depth examination of Giorgio Armani. Introduction Giorgio Armani was born in 1934 in Piacenza, Italy. In the year 1975, he and his cohabite Sergio Galeotti founded the company ‘Giorgio Armani SpA’ in one of the worlds fashion capitals, Milan. Having studied two terms of medicine prior to the launch of the company, Mr. Armani completely changed his professional orientation when he started working as a visual merchandiser for department store ‘La Rinascente’. It was in 1990 when he first started to segment his company into sub-labels; ‘Emporio Armani’ & ‘Mani’. After some time he also created Giorgio Armani Prive, , Armani Collezioni, Armani Jeans, AX/Armani Exchange, Armani Junior, Armani Underwear, EA7, Armani Casa, Giorgio Armani Cosmetics, Armani Libri, Armani Flori, Armani Dolci and many more. The graph above, illustrates the various facets of Armani’s designs, having created a label which covers each category and customer interest. He is many celebrities favourite fashion designers; distinctive and famous for his elegant designs. His style is to be identified by unusual and unique cut combined with an elegant monochromatic colour palette. â€Å"Elegance doesn’t mean being noticed, it means being remembered. † – (Giorgio Armani) Armani is known for presenting himself in his signature simplistic style of jeans, silver/ grey t-shirt, black blazer. His look has become a holistic concept of life. Not only has he built an empire, he created a whole new world. 1. Analysis of the socio-cultural framework Social trends In fashion one â€Å"trend† chases the other. Nothing is as â€Å"old† as the collection of yesterday. Fashion trends are simply the surface phenomena of deeper social developments. They are the visual manifestation of desires and needs. The interesting question arises: What lies behind the current fashionable forms of expression and what kind of influence does society have on the fashion trends? What did constitutes for Armani and issues he had to tackle thereupon. PETA activists In the year 2009, PETA activists affronted Giorgio Armani, who promised to not produce any fur in his future collections. Anyhow, Armani failed keeping his promise. As a result PETA called for a boycott of his fashion – No Armani gowns at the Oscar ceremony! (February 22nd, 2009) Further did they publish a poster which shows Armani with a long Pinocchio nose. In several places such as Las Vegas, Milan, Paris, there were anti-fur demonstrations in front of the stores of the designer. See Appendix 1. 1) The social trend of fighting for animal rights was an issue Armani had to work upon. Instead, he claimed never to have made such a promise, anyhow apologized in public for any misunderstanding. It seems he did not deem it to be necessary to tackle this problem any further, as it is a small niche of society and would accordingly only have a small effect on Armani’s customers buying habit. Further, are other luxury brands, competitors using fur in their collections which makes the issue even less meaningful. Size Zero Size zero – a craze and controversy. As the 22- year-old Uruguayan model Luisel Ramos died after having starved herself to death, the organizers of the 2006 Madrid Fashion Week decided to ban skinny, size zero models. The World Health Organization is concerned that â€Å"the use of underweight models sends out dangerously wrong signals to girls, who look models as role models†. In November, the same year, the Brazilian model Ana Carolina Reston died at a young age of just 21 from anorexia. This tragedy made Armani being first of all luxury brands to introduce his own policy of only engaging ‘healthy-looking’ models with a BMI of 19. Many brands followed this social trend. Cultural evolution Today, regarding the ambience of lifestyle the Italians are seen as role models many societies: Espresso, Pinot Grigio, Tartufo Bianco, Gigli, Alessi, Armani. As any art mirrors design, whether for product or fashion, nothing represents a society more clearly. These mirrors are not placed in museums or elsewhere, we see them everywhere in life. Fashion is a sensual and rapid response to the now. Dealing with it, encounters the loving of surfaces, the study and cultivation which can be regarded as a profound thing. Milan, the origin and headquarter of Giorgio Armani, is one of the most famous fashion metropolis of the world. A mecca where various cultures come together, being inspiration for the designer himself and for society. Each trend emerges of society, having similar perception and emotions in different countries, can be combined together to then aspire a connectedness. Giorgio Armani receives lots of cultural influences of Asia for his designs. For example in 2010, he set the trend of an asymmetric neckline with a single sleeve (Sari), interpreted in a more modern way. When observing his catwalks, it is to mention that Armani engages ethnically diverse runway models. This emphasize the multi-cultural influence, Armani has on the world, as each customer, no matter which origin can feel connected to the brand. Economical evolution Due to the serious financial crisis that hit the world markets in 2009, Giorgio Armani proved outstanding staying power, when comparing it to the average performance of the industry. Giorgio Armani generated a turnover of 6â‚ ¬ billion at retail value (including licensed products), of which 4â‚ ¬ billion were made by their core business and 2â‚ ¬ billion from third party licences. The general slowdown in the fashion and luxury markets that also affected Giorgio Armani is largely due to a decline in GDP, in particular in North America, Europe and Japan†. Nevertheless, Armani succeeded and had stable increasing sales in China, a 32% boost, when comparing it to the year before which proves a momentum of recent y ears in the region. â€Å"I have to say that the interest of the Chinese public for Giorgio Armani is outstanding. I have experienced this through my stores and also through the welcome I was given in China. † (Giorgio Armani) 2. Analysis of the fashion trends/fads affecting the brand Mood-board The Timeless Description of major fashion trends The fashion maestro demonstrates in his haute couture a precision of unusual cuts, complex designs and valuable fabrics, all abiding the pure elegance in usual monochromatic colours. Elements of severe men’s wear are transferred to the women’s design, shaping the unmistakable Armani style. Colours Armani’s brand mark has always been the colour black, believing it gives a sophisticated and elegant touch to each and every design. Throughout the years, he complemented these with signal colours to create a modern look, being influenced by the Asian theme. In 2010, his collection emerges influences with a poppy red being its primary colour, as traditionally seen in ‘Qi Pao’s’. One year later, one could believe Mr. Armani himself has fallen in love. Into a theme which one would expect least of such a rationalist, the lascivious world of Boudoir. Powdery rose tones, a touch of grey complement his basis colour black. In the year 2012, mottled grey and black severe pantsuits harmonized with bright and vibrant colours such as pink, coral and tangerine. â€Å"Enlightened by bright ‘twinkle’ colours as in Tokyo†¦Ã¢â‚¬ . Fabrics/ Materials When analyzing Armani’s collection from the previous year it is to recon that he has a distinct use of silk, categorizing it as his main fabric. Starting in 2010, where the fine lustrous fiber sticks superbly to the Asian theme, adding an incredible intense touch of elegance. Further, he used velvet which has a smooth dense pile and plain underside, creating a mysterious hint to the collection. Later in 2011, Armani uses flowing fabrics, such as chiffon and satin. Silhouettes The silhouette of Armani’s collection is based on the Asian culture, a theme which shows great influences on his collections in the past three years. In 2010, blazers, skirts and dresses are designed that fabrics overlap as seen in the traditional ‘Qi Pao’. Further, he gathered inspiration of the Sari; a long shawl which is wrapped around the waist and the end draped over the shoulder. The trend of an asymmetric neckline with a single sleeve (Sari), interpreted in a more modern way. The dresses are cut short, instead of long, slim cut – the western chic. In 2011, a paradigm of simplicity; straight-cut silk tops which is attached together with a brooch below the left breast and simply combined with matching silk trousers. 012 he referred back to his brand mark of transferring elements of men’s wear into severe pantsuits for women. Mottled grey ensembles on which huge rosettes of colourful pochettes are clinged together, complemented with diagonally placed trilby hats and men’s shoes. 3. Brand scan Analysis of targets/ customers Giorgio Armani has an iconic popularity amongst the elite of society, b eing one of many celebrities favourite designer. Nowadays, Giorgio Armani SpA encompasses a brand architecture of one corporate brand and five sub-labels, â€Å"each catering to different sets of target customers and at different price evels†. His main collection of apparel for ‘Giorgio Armani’ are of the ultra-premium price points, which accordingly more likely to target elderly consumers, therefore reaching the 35-50 year old age group segment. Positioning Defendability Operating in a small niche market, where 1st mover benefit and followers are at â€Å"disadvantage†. Erecting barriers to competition by discouraging entry through expertise, customer loyalty and continuous innovation of new designs, keeps the company ahead from its competitors. Differentiation Giorgio Armani’s brand concept is being sophisticated, targeting the upper-class with high-quality and innovative, elegant designs. â€Å"Elegance doesn’t mean being noticed, it means being remembered. † – (Giorgio Armani) Strategic Orientation Product leadership achieved through good performance having a clear mission for the company: â€Å"My mission has always been to help women and men feel comfortable and confident through the clothes they wear, rather than to create decoration for the sake of it. † (Giorgio Armani, Squidoo, 2012). Giorgio Armani’s symbolic expressive value appeals to consumer’s self-concepts and self-worth prestige, status image. Marketing Mix The 4 P’S demonstrate with what, where and how Giorgio Armani promotes his products in order to succeed with his marketing strategies. Analysis of fashion collections By means of the positioning and the marketing mix of the brand, it clearly illustrates how well Giorgio Armani integrates the concepts, making a clear statement through his collections towards his competitors. Due to the vast increase of sales in Asia, especially in China, after the financial crisis in 2009, the designer himself traveled regularly to the East for certain matters, by which he got the greatest experiences and influences for his pcoming collections. From 2010 onwards, one can indicate a strong emphasis of the Asian culture. â€Å"China approaches fashion with strong enthusiasm, and I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands†¦ We notice this, by wandering around in Shanghai â € ¦ Beijing †¦ and also smaller cities. † (Giorgio Armani) Competitive benchmarking compared to main competitors SWOT Analysis Even though Armani has high brand recognition, being well-known all over the world, faces fierce competition in its industry. Its greatest competitors are Hugo Boss and Gianni Versace since they target the same market. Especially the German brand, Hugo Boss is regarded as a great threat, since the brand implements stringent design and quality standards to produce superior products that deliver value for money. This is difficult to keep up with as Giorgio Armani’s price range is higher than that of Boss’. Further this strength may implicate the threat of brand duplicity. This is due as Armani is catering to a very small upper premium segment target group. An average salary in the UK amounts to approximate 30000? per annum (Council of Mortgage Lenders, 2012). This wage does not make it possible to purchase such expensive goods of Giorgio Armani wherefore brand duplicates seem as a good alternative for the customer. Especially in China, where Giorgio Armani seeks the opportunity of developing and expanding its branches, is considered as the mecca of fakes. 4. Definition of a forecasting plan Branding (image and recognition) Having sponsored the Italian team in the Olympics, Giorgio Armani made great awareness of its brand. Since, Armani is willing to have even greater brand recognition; the Olympics and the world cup in Brazil are a great opportunity to achieve so. Millions of people will be following these events, by interacting in such, Armani could gain a competitive advantage to Hugo Boss and Gianni Versace. Collection architecture The Asian theme appears throughout the years of Giorgio Armani’s collection. Being inspired by the ‘Qi Pao’s’ first, followed by ‘Sari’s’, both serve as great inspiration. In the year 2012, bright colours are combined with black and grey, which could be interpreted as the ‘up and coming’ colourful skyline of Tokyo. Due to the appearances of velvet and wave-like designs in 2010, it is to state that Armani could use these two variations as inspiration for the upcoming season in 2013. Blouses will be straight-cut with a balloon-like ending, such as seen in seasons 2010 and 2011. These will be combined with straight-cut trousers, edging it with a comeback of pointed shoes and a finish-off with trilby hats, as seen in the collection of 2012. These symbols represent power and being dynamic, as the fast-pasting metropolis of Asia. Colours will range from darker Bordeaux reds into degrees of purple, complementary to the beloved plain colour of Mr. Armani himself, black. Distribution plan Giorgio Armani employs 5500 in their direct workforce, having 13 factories and a perpendicular network of exclusive retail stores in 46 countries worldwide. In order to increase their annual revenue of 1,8 â‚ ¬ [=1. 453. 750. 000? (Exchange rate on the 13. 12. 2012) Press Release 2011] billion, Armani could increase their presence of branded flagship stores, with independent retailers and department stores, as well as increasing the availability of online distribution, as Brazil is not listed. Brazil definitely has to be included as this country will have great influence on future campaigns. Communications The world community will come together to celebrate the festivities of the Olympic Games and the World Cup in Brazil together. Brazil being host to many people around the world; creating a feeling of togetherness. Armani can be part of this by sponsoring the Italian team and making aware of themselves. Building up on this strategy, Armani should invest in advertising campaigns, billboards etc†¦, raising positive awareness and excitement towards the brand and the events. Conclusion Giorgio Armani is one of the most famous Italian fashion designers. His style is classic, elegant and discrete – this is reflected in each of his puristic designs. He is the creator of an empire which successfully operating due to efficient marketing strategies, using celebrities to raise awareness with advertising, engaging the company on events such as sponsoring the Olympic team or promoting the new James Bond â€Å"Skyfall† [Vogue, Germany Premiere), the movie in which he accouters the actors. To mention is the correlation between the movie and the designer’s inspirational Asian theme, as Skyfall’s settings partially take place in Shanghai, China (Movie Trailer, Youtube). By means of this, Giorgio Armani outperforms his competitors, bringing his competitive advantage to a new level. Armani, is that what one wants to wear – the oh so traditional, new trend. Overall recommendations When analyzing the world of Giorgio Armani, it seems nearly useless to give recommendation to the company, as he has been successfully managing the company, in all areas, since years. Anyhow, there are little areas where he could make some improvements. Even though Giorgio Armani is a luxurious brand, the brand could offer accessories slightly cheaper such as scarves, since these prices start from 248â‚ ¬ [=200,29? Exchange rate on the 13. 12. 2012) Armani Website] in order to make it possible for customers who desire the brand to make a purchase on a good which they could wear on a daily basis. This would increase even greater brand recognition and higher customer satisfaction, even for those who can’t afford Giorgio Armani itself. It makes them feel to be a small part of the world of Armani. Regarding the failure of interacting the social trend of â€Å"going green† and â€Å"being socially active† in 2009 where Armani presented fur in his catwalk, after making great announcements to PETA. To get rid of his negative image, and create a more valuable relationship to celebrities, he could get involved in social activities. Due to his great relations to celebrities, he might use these, to get those who are highly involved with PETA, such as Katie Holmes, to change his image. Appendix 1. 1 (PETA, 2008) Bibliography Articles| | | Fleuranvil, Fabiola. â€Å"Fashion Marketing Planning. †Ã‚  Ezine Articles. SparkNET, 11 July 2009. Web. 13 Dec. 2012. . | | Modeopfer. Modelabel Giorgio Armani. †Ã‚  Modeopfer 110. N. p. , 15 May 2012. Web. 13 Dec. 2012. . | Books| | | McKelvey, Kathryn, and Janine Munslow. Fashion Forecasting. Chichester, U. K. : Wiley-Blackwell, 2008. Print. | Images| | | * â€Å"Google. †Ã‚  Google. N. p. , n. d. Web. 13 Dec. 2012. | | * http://image. rakuten. co. jp/playerz/cabinet/ax/img55589066. jpg| | * http://www. citypictures1. com/Tokyo-Pictures/Tokyo-Night-483-588-picture. htm| | * http://www. google. de/search? ource=ig&rlz=1G1SVED_ DEDE394&q=logo+armani+jeans#hl=de&tbo=d&rlz=1G1SVED_DEDE394&sclient=psy-ab&q=logo+armani+collezioni&oq=logo+armani+colle&gs_l=serp. 1. 0. 0i30j0i8i30l3. 2513. 15980. 0. 17458. 17. 17. 0. 0. 0. 0. 395. 4859. 2-13j4. 17. 0†¦ 0. 0†¦ 1c. 1. d2_ergZZgEg&pbx=1&bav=on. 2,or. r_gc. r_pw. r_qf. &fp=6d03cd0ad1005791&bpcl=38897761&biw=1366&bih=667| | * http://www. italiadesignerbrands. com/ekmps/shops/annajones198/resources/Design/aj-armani-jeans-logo-56aa0ab37e-seeklogo-com-1-20120718143314-8b93d953. gif| | * http://www. outlet-cities. e/uploads/pics/armani-logo. jpg | Press Release| | | * â€Å"FASHION LEGEND GIORGIO ARMANI ON CNN'S ‘TALK ASIA' – Press Releases – Turner Asia. †Ã‚  FASHION LEGEND GIORGIO ARMANI ON CNN'S ‘TALK ASIA' – Press Releases – Turner Asia. N. p. , n. d. Web. 13 Dec. 2012. | | * Armani SpA, Giorgio. â€Å"2009 Annual Report. †Ã‚  Giorgio Armani Press Release. 2010 Giorgio Armani SpA. Via Borgonuovo 11, Mila no. Printed in Italy, 2010. Web. 13 Dec. 2012. . | Websites| | | * â€Å"2011 Esc Pau Armani Final Ppt.   2011 Esc Pau Armani Final Ppt. N. p. , n. d. Web. 13 Dec. 2012. | | * â€Å"Armani. com Online Store – Autumn-Winter Collection 2012-13. †Ã‚  Armani. com-Online Store. N. p. , n. d. Web. 13 Dec. 2012. ;http://www. armani. com/gb;. | | * â€Å"ELLE a? â€Å" Home – Fashion, Kollektionen, Models, Designer, Mode, Style, Trends. †Ã‚  ELLE a? â€Å" Home. N. p. , n. d. Web. 13 Dec. 2012. | | * â€Å"Fashion News, Latest Trends, Catwalk Photos & Designers (Vogue. com UK). †Ã‚  Vogue UK. N. p. , n. d. Web. 13 Dec. 2012. | | * â€Å"Mode, Trends, Beauty Und People – VOGUE. †Ã‚  VOGUE. N. p. , n. d. Web. 13 Dec. 012. | | * â€Å"Oil Rich. †Ã‚  ELLE. N. p. , n. d. Web. 13 Dec. 2012. ;http://www. elle. com/;. | | * â€Å"Peta. de. †Ã‚  :: Pinocchio Armani. N. p. , n. d. Web. 13 Dec. 2012. ;http://www. peta. de/web/pinocchi oarmani. 1842. html;. | Youtube| | | * James Bond 007 Skyfall | International Trailer (2012) ; Gewinnspiel. †Ã‚  YouTube. YouTube, 31 July 2012. Web. 13 Dec. 2012. . | ——————————————– [ 1 ]. This research is based on my experiences of the internship I took part during Summer 2012 in London.

“Twelfth Night” Review

Shakespeare’s twelfth night is inevitably marked with deep social insight. The differences in power, the paltry of gender and social identity are all equally put into question in this seemingly light hearted comedy. The start of the play introduces us to the motive of our main character, Olivia and casts light unto the main problem that has to be resolved through the course of this play; the separation of twin brother and sister, who if not for their infallible discriminator â€Å"sex† would just as easily be put in each other’s shoes without triggering any significant event to throw the balance of our characters into confusion. Indeed from the get-go the fact that Viola’s ‘gender-switch’ and Sebastian’s ‘character-switch’ did not shock anyone out of their sealed matrimonial bliss or the attainment of such a prospect seems rather foolhardy to miss and in considering the Bard’s infamous dramatic puppetry, they are such issues as we have to get to the bottom of, scraping a glimpse, if not an epiphany that would resurrect the act’s glamour from it’s ancient casket. Assuredly, Sebastian, on receiving the news of his sister’s disappearance falls into the supposition that she is dead, and with little remorse kicks off with his pal Antonio to the arms of freedom, where no embrace shall feel the smother of bondage, where it between the closest relatives even. His sister, though, rises to the occasion and with undying hope declares her brother’s survival, and her quest to bring his authority into this expectation. Here, we see where the pall of gender lies. Though Sebastian and Viola are not of any distinguishing feature that might divide the cast’s opinions about their identity, Sebastian for one, thinks his sister is dead. This reflects the attitude of society towards the weaker sex, who cannot be expected to bring fortune to their aid much less entertain the notion of keeping life. Men, however, are the most capable of doing such and so, and in following this principle Viola disguises herself in manly attire and takes such a w orthy title in hand or in name†¦ The fact is, she turned man to suit a position she could not fill as a woman. Early on, we can thus put our hands on which of the twins was the reliable one in this sibling relationship. Not to be hard on Sebastian, the reason for his inaversion to Viola’s advances towards him might just be his need for someone to replace what he has lost in his sister. More so, he doesn’t protest to Olivia even when he finds out she was bearing feelings for his sister; doesn’t shrink from a quarrel even when it rams him face-on. A man: through and through†¦ But when talking about Olivia, it is difficult to sympathize with what she has been through. She bore feeling for a poorer man and rejected Duke for all he was just to conform to the society’s value of male dominance over women. To neglect all what she has been blessed with, taking for granted the responsibility and ingrature, that comes along it and divert in affection to a random male who’s quality, in her flawless judgment, was much the same as her brother’s. Again, none of the characters seem to protest to the predicament they were forced into in this play which seriously makes me question: what were ye looking to get from all yer blunders? Ay, the proposition is nigh. But all our characters just seem to get pulled into their quarters much as the position they put themselves into dictate in term and sequence. A good example to take would be Duke, who seems the only wise guy around. He doesn’t put himself into situations where he is forced to act out of necessity. Everything he takes is as half-hearted as he, and only at the provocation of one Viola does he get up from his seat and seek to prove himself to the world. Only he gets proofed himself: when confronted with the possibility that his loyal messenger was doing dibs behind his back with one Olivia, he issues the order of execution as per the noble must stake themselves. All is well, though. Sebastian arrives. The conflict is resolved. Everything seems to make sense again. And Duke is inevitably forced by the situation that he invoked; or that which invoked itself unto him, to marry Viola. Indeed the characters in this play are balanced by their relationships. The first and foremost cause was to gain stability while obliging the rules of higher society, which the playwright so successfully threads. The only thing that seemed to spark a glint of intelligence to the characters’ identity was the presence of one Fool, who is the only reason this whole play didn’t mentally incapacitate the audience. Nevertheless, the play culminates with the return of reason (logic); though the governing dynamics are still the same threaded by higher powers, to an understanding of which I hope to bring the reader of my essay.

The best way to influence the government by ordinary people Essay

The best way to influence the government by ordinary people - Essay Example make sure that the government listens to the views of the ordinary citizen, and in recent times social networking sites and blogs are proving to be an excellent pathway. The great advantage of social networking sites like facebook, or even twitter, is that they can reach a large number of people very quickly. When an idea takes hold on the internet and is passed from person to person, then it is called a â€Å"viral† process, because it spreads like a virus through the contacts that are made. We can see in the so-called â€Å"Arab Spring† that dissatisfaction with government performance has resulted in protests all across North Africa and the Middle East. Demonstrations and rallies are co-ordinated by facebook, in the large cities at least, and this means that many voices can be heard at the same time, forcing the government to take notice. This has resulted in violence on some occasions, because of the strong feelings of the protestors and the harsh reaction by the governments concerned. Violence, however, is not the best way bring about change. People suffer because of it, and many become bitter, resulting in a cycle of destruction t hat helps nobody. A more effective use of social networking, and one which is used in the United States, is to make concerns public on the internet, and to draw attention to issues that a lot of people would like to change. Many pathways from the twentieth century like writing letters to a member of Congress, or drawing up a petition, or even lobbying key politicians, can now be done online in the twenty-first century. The issue of climate change has many different dimensions, and an ordinary citizen can choose social networking sites for different types of action. For local issues, it is possible to join a local lobbying group, and to participate in meetings, for example to protest about any environmental damage being done by a local factory. Dates and times can be published on the protest group’s web, or blog, or facebook page,

Wall Street by Oliver Stone Essay Example | Topics and Well Written Essays - 1250 words

Wall Street by Oliver Stone - Essay Example However, the theme of the film brings out some of the goings-on in the lives of everyday stockbrokers, and how they take advantage of unsuspecting shareholders (Wall Street 1). The desire to be driven by greed often leads one into doing bad things in order to make it in Wall Street. One thing that happens that might violate the code of ethics is insider trading. Although it may not be considered illegal, there are instances where insider trading may be considered as criminal. This is when personal knowledge is used to disclose information about company shares, and the information is not yet public. This is illegal and is also unethical. The manipulation of stock values also goes against a financial institution’s code of conduct. It is wrong, and, in fact, criminal, to manipulate stock values to make shareholders buy or sell more in a bid to make a profit. This is what the main characters depict, and they go on to show how they benefit from unsuspecting shareholders (Wall Street 1). My favorite quote from the film can be considered the most famous in the film. Gordon Gekko, the main character in the film, is heard as saying that greed is good and that greed marks the essence of the evolutionary spirit. It is also through Gordon Gekko that the audience learns of the innovative and wealth creative ways that are brought on by greed in this quote. Greed, as depicted by the film, drives most of the characters to lie, cheat, and even steal in order to make a name for themselves in the financial corporation and money making machine that is Wall Street (Wall Street 1). I chose this quote as it directly changes the manner in which most people will view greed and its impact on their lives. The most essential question to ask is whether it is actually right to lose one’s sanity and morality in a bid to attain riches and wealth. The context in which this quote was used in the film was to showcase the depth people are disposed to take in order to get

Critically assess the virtues and shortcomings of Britain's Essay

Critically assess the virtues and shortcomings of Britain's 'un-codified' Constitution. Critically assess the Pr - Essay Example For this reason, the acts and laws passed in parliament become the constitution, as long as they have respect to the sovereignty of parliament as well as the principles of governance and legislation. The parliament in this case is sovereign and superior to every other institution in Britain, which means that it has the mandate of interpreting the constitution, thereby representing the sovereign will of the people. The un-codified British constitution constitutes values and political ideas that are based on ideals and precepts rather than fundamentals that are based on texts or documents (Williams, 1998: p 57). This means that the constitution and laws are symbols of the embodiment of their political culture, traditions and values of the British society. One of the strengths of the un-codified British constitution is that it is flexible. Many countries with the codified constitution find it difficult to pass legislation since the government is accountable and the constitution is prote cts individuals. For instance, Britain was able to pass legislation meant to detain terror suspects for a long period after several terrorist attacks. Other countries with the codified constitution during this period found it difficult to do the same since their constitutions were protecting the liberties of individuals (Watts, 2007: p 204). For this reason, these governments were not able to detain the terror suspects for a long duration, as the relevant authorities continued with their investigations. Apart from the flexibility of the un-codified constitution, its other strength is that it is able to evolve. Individuals in society live according to the changes in the political climate. This gives the British parliament the power to change some of the laws that seem to be outdated, consequently changing the way people live in the society (Watts, 2007: p 202). The ability of the evolution of the un-codified constitution creates an environment that is comfortable for individuals to r eside. For instance, in 1867, sovereignty was given to parliament, after it was taken away from the monarchy, which was responsible for the creation of a democratic political environment. This change made it possible for individuals to know their place in society. On the other hand, other than the opposition in parliament, there are no provisions for checking the government. This is one of the major shortcomings of the un-codified constitution. The absence of the checks and balance mechanisms might lead to the creation of an unjust political system, where the government might be in a position to oppress individuals in the society selectively. Using the previous example on terrorism, the British government had the capability of holding suspects for long periods, and with the probability that they might be lacking enough evidence to charge them, the detainment would be an infringement on the rights of the individual. Contrary to this, the codified constitution presents an opportunity for the creation of a political system that is just (Williams, 1998: p 52). In this case, the government will not be able to oppress individuals in the society, unless they have concrete evidence that a suspect is a terrorist. Before charging the suspect, he or she will be able to continue enjoying some of the rights and freedoms in society.

An essay about the book - The Brief Wondrous Life of Oscar Wao

An about the book - The Brief Wondrous Life of Oscar Wao - Essay Example His protagonist, Oscar Wao is a rejected boy moving in the society who lacks the physical appearance as well as the exposure to do and say the right things at the right time. It is a true portrayal of what goes on in life every day, but Diaz has managed to add the spark of fiction as well as humor to make this book even more interesting to read. Junot address’s the problem of existing in this world, harsh? Yes, True? Extremely! This book highlights the problem of men being suffocated in the fantasy of fiction and women are expected to do more than they can. It’s a tale of how Oscar’s life is affected by his dysfunctional family and how much his inner dreams are crushed regularly. Oscar Wao is the worst possible nightmare of any person who has gone through groveling social experiences in high school, college or even work. Oscar Wao is an extremely oversized boy who is known for his dorky outlook and lack of judgment with girls. He is from a typical Dominican family with a frustrated mother who works hard all day long and treats her kids with anything but love. Now, Oscar is a pity young character who has no father to support and guidance to lead him into the â€Å"manly† zone of life. In Chapter one Oscar’s sister comes to his support when Beli, his mother is hurling at him for crying because of girl trouble: â€Å"It wasn’t just that he didn’t have no kind of father to show him the masculine ropes, he simply lacked all aggressive and martial tendencies.† (Page 8) His problem was not the fact that he had no male guidance in his life; his uncle La Inca lived with them but was a drug addict. Naturally, Oscar was just not the m an of aggression and violence. This initial part of the story clearly paves the path of what is to come in the book. How the lack of macho-ism caused problems for the protagonist. What can be worse than the fact that you are beaten up by

Is simulation an effective educational tool in teaching procedural Dissertation

Is simulation an effective educational tool in teaching procedural skills to pediatric residents - Dissertation Example The use of simulation technologies for medical training has been studied by the SAEM (Society for Academic Emergency Medicine), the Josiah Macy Jr. Foundation, and the CEMRD (Council of Emergency Medicine Residency Directors) among others. The use of simulators relegates the need for learning through observing and doing. It is considered to be a safer alternative to the traditional methods for providing medical training. Through simulation experience, medical trainees can acquire procedural experience in addition to medical knowledge. There are also other newer methods in use in medical education such as computer or web-based training and using virtual reality systems. The simulation can involve exercises with the full body, provide immersive environments or scenarios, or involve specific tasks or procedures. â€Å"High-fidelity simulators are full-body automated mannequins designed to provide realistic tactile, auditory, and visual stimuli† (Vozenilek et al., 2004). Hence, si mulations can also involve the use of models such as mannequins or other anatomic structures instead of being entirely computer-based. The quality of the mannequins is improving, as technology develops so as to provide an increasingly realistic experience. In immersive simulation, there is greater provision for developing organization, communication and multitasking abilities alongside. The benefits and long-term effectiveness of simulation training Numerous studies have shown the benefits of simulation training. For example, Rosenthal et al. 2006) showed how scenario-based simulation training (SST) can be effective for medical interns to develop airway management skills. A study by Overly et al. (2007) demonstrated the usefulness of HFS as an assessment tool specifically for developing the ability of pediatric residents to manage acute airways. The study was observational based involving 16 residents and 2 scenarios. The success rate was 56%. Thus, many areas were identified for im proving skills but HFS had the potential for assessing ability as well as for teaching the necessary skills for managing acute pediatric airways. According to the Center for Medical Simulation (CMS, 2009), providing simulation practice leads to â€Å"improved real-world communication, collaboration, teamwork, and crisis management†. Residents also appreciate the value of simulators but prefer training in the form of small-group sessions (Shanks et al., 2010). The advantages of simulation training prove to be especially beneficial in cases where the required care involves high risk or invasive procedures, when training for difficult environments and preparing for disaster scenarios. For example, Hayden et al. (2002) suggested simulations are ideal â€Å"for low frequency but critical procedures†. These procedures would usually be applied in life-threatening situations such as cardiopulmonary arrest for example. Training for rare events tends to be uneven across a large number of medical residents and many residents never get the opportunity to witness or manage such an event, let alone one in which a child is involved (Becker, 2007). Hence, simulation training provides this much need opportunity so that when a real situation is faced, there is better preparation. Instilling confidence in trainees is of particularly importance where the risk to patients is high. In Becker’s (2007) study, assessment was made of how prepared radiology residents were for recognizing and managing children’