Case study Example | Topics and Well Written Essays - 500 words - 16

Case Study ExampleAlso there is a huge risk when company is putting its brand go steady in the hands of a few. The negative actions of the athletes can have a negative impact on the company.1.2 If I were Adidas, I would compete with Nike by differentiating Adidas put up from that of Nike. My marketing strategy would be to stress on producing great shoes on an international scale not just for sportsmen but for e reallyone and everyday use. I would create a point of difference between Nike and Adidas, and cater to a larger audience.2.1Building a brand in a business-to-business context is very different from doing so in the consumer market. The markets of the devil are very different. B2C is product driven and a brand is built / created through imagery and repetition. The buying end in B2C is emotional influenced and depends on factors such as price, desire and status. On the other hand, B2B market is relationship driven and the target market is focused and small. trade name is bui lt through personal relationship. The business decision is a rational one and based on the value that the product creates for the company. Hence, building brands in the two are very different.2.2Yes, Ciscos plan to reach out to consumers is a viable one as it is exploitation integrated techniques to reach its clients. It is using a number of marketing activities to communicate and create value. Also, Cisco efforts are focused on connecting and associating with its consumer base. Cisco is attempting not only to promote itself but as well as the whole sector and in doing so is creating a niche for itself.4.1Customer service is an attitude. Its not just doing things but building an attitude that keeps the client happy. Nordstorm has developed attitude to a great extent and has been very successful. It can continue to provide exceptional customer service by making the customer feel important. Until now Nordstorms strategy has been a